Merck Gardasil

project: HPV Direct Marketing Concepts
client: Merck [pharmaceutical company]
design agency: Canadadirect, Montréal QC CA
2006
Development of direct Marketing concept for vaccine preventing the disease HPV. Target group are girls between 16 and 26 years. Computer generated and hand drawn illustrations were used. The design concepts were selected and the design agency won the pitch it competed for.

Layout proposition for a Direct Marketing concept showing a computer generated illustration of a young girl using the colors pink, grey and white on the Marketing Direct Kit.

Layout proposition for a Direct Marketing concept showing a computer generated illustration of a young girl using the colors are brown, red and yellow on the Marketing Direct Kit.

Layout proposition for a Direct Marketing concept showing a computer generated illustration of a young girl using the colors mauve, red and white on the Marketing Direct Kit.

Tags

Author: Brigitte Schuster

Published: 2006-05-14

Merck Gardasil

Related Articles